15th Anniversary Pin

In Branding, Contest, Photoshop by Joel BergmanLeave a Comment

Every year the Hard Rock Hotel holds a special contest for team members to design pin for their anniversary. I won the 14th anniversary contest and decided to try for the 15th as well. The 15th anniversary for couples is considered the crystal anniversary, so I decided to go with that. Here were the two concepts that I created for the contest.

This was the first concept I came up with, a crystal guitar pick that covered the gold 15th anniversary and the logo and year printed on top of the crystal. I thought this one would win for sure, but it didn’t.

This was the second design concept I came up with, and this was the actual winner for the contest. The pick has 15 crystals in it, representing the 15 years the hotel had been open.

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