South Beach Food Tour

In Branding, Contest, Digital Art, Photoshop by Joel BergmanLeave a Comment

Once upon a time a friend of mine from South Florida, a real foodie, stumbled upon a tour they were giving in South Beach. She found out that the tour group was looking for a new logo and had a contest that had started in search of one. I had decided to give it a try as one of the first contests I had ever done just coming out of college and created this logo. Unfortunately not many people joined the contest and I guess they didn’t really like my design, so they never used it and went with a really simple one instead the owner created herself. This is the design that I came up with.

The design on the left was one with much more bolder colors, while the design on the right went with the more traditional colors of the area.

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